Privacy Policy

Doggie Land Group Privacy Policy

This Policy applies to how we collect, use and process Personal Information when you utilize any of our services or submit/forward your information via any of our forms or channels. You hereby agree to Doggie Land Group and all its Associated Institutions (including all our registered Franchisees, their employees and authorized suppliers) processing your Personal Information in the manner described below and confirm that you have the authority to give this consent. You may withdraw your consent at any time by informing Doggie Land Group on

1. Scope

Doggie Land Group and all its Associated Institution operates in the Republic of South Africa, with our Head Offices located in Parow, Cape Town. This Privacy Policy applied to your Personal Information, whether provided by you to us or collected by us through other lawful means. This Privacy Policy must be read together with the Terms and Conditions and any other documents that describe how we process your Personal Information.

2. Collection of Personal Information

Doggie Land Group may collect, acquire, receive, record, organize, collate, store, update, change, retrieve, read, process, analyze, use and share your Personal Information in the manner as set out below. When we perform one or more of these actions, we are “Processing” your Personal Information. “Personal Information” refers to private information about an identifiable natural or juristic person. The Personal Information that we collect about you may differ on the basis of your interactions with Doggie Land Group.

You consent to us processing the following categories of your Personal Information:
• Identity Information
• Contact Information
• Technical Information
• Usage Information
• Pet Information
• Marketing and Communications Information

3. How we collect your Personal Information

We collect your Personal Information in 3 ways:
• Through direct or active interactions with you
• Through automated or passive interactions with you and your electronic devices
• Through our website and social media pages

4. Sharing your Personal Information

Doggie Land Group will not intentionally disclose your Personal Information other than as permitted by law or as described in this Policy. We may share your Personal Information with: (i) Doggie Land Group and all its Associated Institutions; (ii) with our registered Doggie Land Group Franchisees; (iii) with our agents, employees, advisers, services providers and suppliers that have agreed to be terms that offer the same or similar level of protection as this Policy; and/or (iv) where we are required to do so under applicable laws or to protect our rights or the rights or a third party.

5. Storage and Transfer of your Personal Information

We store your Personal information on our servers or those of our service providers. We reserve the right to transfer to and/or store your Personal Information on servers in a jurisdiction other than where it was collected, or outside of South Africa in a jurisdiction that may not have comparable data protection legislation. If this jurisdiction does not have substantially similar laws that provide for the protection of Personal Information, we will take reasonable practicable steps to ensure that your Personal Information is adequately protected in that jurisdiction.

6. Maintenance of your Personal Information

It is your responsibility to advise Doggie Land Group should any of the Personal Information we have about you be incorrect, incomplete, misleading or out of date, by notifying us via email on You have the right in respect of your Personal Information, including the right to (i) access your Personal Information; (ii) request the correction of your Personal Information; and/or (iii) object to the processing of your Personal Information. This Policy may be amended from time to time and we will take reasonable practicable steps to inform you when changes are made.

7. Direct Marketing

When you register to use the Website, you agree to receive marketing communication from us. You may refuse to accept, require us to discontinue, or pre-emptively block any approach or communication from us if that approach or communication is primarily for the purpose of direct marketing. Please note that you may continue to receive communication from Doggie Land Group that is not marketing related.